When he is not chasing after his adoring son Mason, Peter Robinson is the director of Global Adventure Challenges, a Chester based company that organise world wide challenge events in partnership with many charities in the UK and abroad. From trekking up Ben Nevis, cycling from London to Paris or sledding in Lapland – whatever your dream adventure is, they can make it happen. Over the last few years their events have raised well over £15 million for a wide range of charities.
1. When and how did you get started in your business?
I was the very first member of staff to join Global Adventure Challenges (GAC) back in 2002. I had previously worked for the Directors in a different company. They asked me to join them at GAC in order to help develop and grow the business. In 2005 the opportunity came up to purchase the business from them – as I was the first employee they gave me first refusal. I soon realised I couldn’t afford the purchase on my own so I approached an old colleague and friend of mine and we split it 50:50. I’ve seen the business grow and develop from just 1 employee right through to 21 which we have today.
2. What has been your most satisfying moment in business so far?
Hmmm. There’s been quite a few. One of our challenges www.trekfest.org.uk raises over £250,000 every year and that’s been operating now for 4 years. Realising you’ve helped raise in excess of £1,000,000 from just one event idea is pretty awesome. Winning Cheshire Business Of The Year (11-50 employee category) in October 2013 is up there also.
3. How do you decide what your event challenges should be?
We meet as a team and thoroughly research our sector. We look for what’s already out there to discover what’s missing. Feedback from our charity partners and past participants is also a tremendous help.
The hardest one to organise was probably our first London to Paris Bike Ride back in 2007. It was a baptism of fire really as we had 80 riders and it was our first ever European event! We completed many reconnaissance trips but nothing can really prepare you for when the participants arrive!
The hardest challenge we organise in terms of fitness would probably be the Costa Rica Coast to Coast Cycle Challenge, or the nonstop 100km route of trekfest which can take participants 30 hours to complete.
5. Which event challenge are you most proud of and why?
Our London to Paris Bike Ride which coincides with the finale of The Tour de France. We are the largest provider of this challenge with 600 riders split across 3 routes.
And Just For Fun…
6. When was the last time you felt nervous?
Last week when I presented at Lloyds Banking Group! I believe being nervous about pitching or presenting in business is good. It’s a sign your not getting complacent. I also believe once you get complacent in business, you stop learning and this could then inhibit your potential to grow. I still learn everyday!! I do love the buzz though once I’m up there, but yeah, I still get some nerves.
7. If you could wake up tomorrow in the body of another person (just for one day), who would it be and why?
Tough one. There’s so many. I suppose it would be my son, Mason. He has autism and to see the world through his eyes just for one day would help me, to help him more.
8. If you could witness any event in the past, present or future what would it be?
I would have loved to see the Smashing Pumpkins on their Siamese Dream tour back in 1993/1994.
9. What have you learned in the last week?
That I can actually paint and decorate and it doesn’t hurt!
10. What is your favourite quote?
Carpe Diem. Not really a quote but I do love the aphorism.
Sign up for a challenge today! View all the adventures on their website globaladventurechallenges.com