Daniela (aka Dani or ‘The Dreamer’) one night had a dream about about slipper boots and after a magical creative process with her good friends (and co founders Kay Taylor and Steph Wilson) innyoot was born. Their business has since expanded into an open source collaboration between pattern makers, designers, seamstresses, inventors, crafters and artists to design, make and sell lifestyle products.
1. What inspired you to start innyoot?
I couldn’t find any cool and trendy slippers online so I just went to my 2 entrepreneurial friends Steph and Kaye and asked them whether they could help me create a slipper business. They love setting up new businesses and Iain, Kaye’s husband, is our innyoot sugar daddy, he’s been so kind and lovely to invest in our venture in return for a lifelong supply of slippers.
2. Can you explain what an innypreneur is?
Yes it’s crafty people, designers, pattern makers, seamstresses and sellers, working from home, being part of an international open source collaboration that designs, makes and sells lifestyle products.
3. How does someone become an innypreneur?
They just get in touch with us and then design, make or sell a product. innyoot will help with the creative process not only providing the platform to express, share and sell the creations but we also bring the community together.
4. Where and when can we buy a pair of slippers?
Well that depends. We’re hoping to put our slipper pattern up for purchase in a months’ time via our website innyoot.com. If you’re a crafter you can download the slipper pattern and make slippers yourself or someone in the community who is a maker can make a pair of slippers for others to purchase.
5. Where do you see innyoot in 5 years time?
In a street van on the road travelling to craft markets, singing our innyoot song, selling slippers and sharing slipper stories over a cuppa.
Seriously I don’t know yet where we’re going to be but we’ll definitely end up somewhere, it will be a surprise to us too where that’s going to be.
And just for fun…
6. If you could walk in anyone else shoes for a day (dead or alive) who would it be and why?
Ew I don’t want to walk in a dead persons shoes and neither in one that’s alive, I’d rather make my own slippers and walk in those.
7. Tell us something about yourself that might surprise us?
Me and my boyfriend have a collection of 60 plush owls which we talk to each day. Crazy right. They all have their own names and their own story to tell. We’re hoping to turn these conversations into children books one day…but for now it’s just crazy conversations between two crazy people.
8. You have the chance to time travel to any moment in history – which one would you choose and why?
Going back into history…hmmmm….not sure. I think I rather time travel off into the future when 3D printing is more advanced so I can 3D print my own house, car, plane and my own pizza.
9. What footwear are you currently wearing?
innyoot slippers of course, what else is there to wear 🙂
10. What is your favourite quote?
“All is well in all of creation” – from some dead guy in the other realms
Learn more about innyoot slippers on the website innyoot.com
Follow them on Twitter – @innyoot