Vicki is a professional blogger, award winning film-maker, vlogger, mother of 2 and Oxfam ambassador. A critically acclaimed writer, her work has featured in a vast number of campaigns and in press and on TV. Clients included Google, Selfridges, John Lewis, H&M and M&S…to name just a few.
Honestmum.com is one of the top 5% of blogs worldwide, her site is a lifestyle online magazine for parents aged 30+.
1. What inspired you to start your blog and when did it all begin?
I started my blog in November 2010 after my great filmmaker friend, Amancay Tapia nagged me to share the stories I was telling her about this crazy new world of parenting, to the world! It was mostly family and friends who read my blog at the start but before long it was reaching tons of people worldwide. I was suffering from a traumatic birth at the time of setting up Honest Mum (read about it here), had lost my confidence and needed a creative space to call my own. It was the best thing I’ve ever done (after having kids and meeting my husband of course).
2. What has been the highlight of your blogging career so far?
Honestly and luckily there are too many highlights to list. My first great highlight was being a finalist at the BritMums Brilliance in Blogging Awards in the Fresh Voice Category when my blog was just 4 weeks old. That accolade gave me a huge confidence boost and got me back on set as a director (I was TV Director and
Filmmaker pre-blogging). Highlights which stand out are of course touching people’s lives (their words) with my posts whether it’s subject matter on the reality of parenting, suffering from a tough birth, struggling with body issues or simply encouraging them to work in the digital sphere. It’s nourishing and so rewarding to have an opportunity to share my views with other like-minded folks via the site. Of course, giving my kids the greatest life I can because of my site is the biggest driving force for me-they are seeing the world thanks to my work as a blogger and vlogger, attending events, film premiers and working with me on fitting campaigns they find so fun. Most of all, they get lots of time with me, their Mama, because although my job is full time, it’s flexible and works around them. There are very few jobs in the arts which offer the option to work remotely if you choose, on your own time and terms.
3. Can you tell us a bit more about your latest collaboration with Cow and Gate and their new range of snacks for kids ‘The Super Yummies’?
This has been one of our most favourite collaborations to date. Oliver’s illustrations and his very own story formed the narrative for this ad film featuring the delicious The Super Yummies snacks for kids aged 12 months +. It’s utterly hilarious and beautifully made. I am so proud of him!
4. How do you balance all of your work projects with family life?
Oliver is at school, Xander is in nursery 3 days a week or more if I need him to be. My parents help and my husband works from home. I also have a small team here and a super agent. While I write everything on the site, it helps to have people working with me.
5. What advice can you give people who want to start writing their own blog?
I have written lots of posts on writing blogs (read here) but first up, know we all have self-doubt, accept it but don’t let it win. Start today and don’t compare yourself to others. My blog will be 6 in November, that’s many years down the line to day 1. It doesn’t mean to can’t become successful quickly either, just focus on you. Get your domain name, invest in an easy to navigate slick theme and start writing and sharing. Before you know it, a like-minded audience will find you. The internet is democratic-success is there for the taking and it’s never been easy to connect with others than NOW.
And just for fun…
6. Can you tell us something that might surprise us?
I came 4th in the North on Junior Masterchef but they only needed 3 kids to go through for the TV show. My Dad was gutted. I had the biggest eyebrows known to man at the time (think Carpet World samples) so certainly wasn’t ready for my close-up. I did learn to cook though as I practised my dishes with my Dad every night after school.
7. What is your guilty pleasure?
Made in Chelsea and TOWIE. Love them both.
8. What is the best compliment you have ever received?
Ooh I feel silly sharing but I suppose it’s when people I admire tell me they think my work has moved them whether that was my directing work or on the blog.
9. Can you tell us something you have learned in the last week?
That saying ‘yes’ more is enlightening, fun and rather crazy in a good way.
10. What is your favourite quote?
Keep your eyes on the stars and your feet on the ground – Teddy Roosevelt